Case Study
Coronado Island Marriott
The Challenge
Position the renovated resort as a luxury health and wellness destination to increase occupancy, and drive business to the new spa.
The Solution
Fast Forward implemented a strategic public relations campaign around the launch of the resort’s new spa, wellness center, and renovated guest rooms. The integrated strategy included a Media FAM, grand opening event for key stakeholders, community relation initiatives, and ongoing strategic counsel and guidance to create continued buzz.
Media Placements
Million Impressions
TV Viewers
Event Attendees
Major Recognition
Fast Forward secured media placements and features in a variety of top-tier publications, including: Condé Nast Traveler, Travel & Leisure, InStyle, Smart Meetings, Meetings Today, American Spa Magazine, Robb Report, ShermansTravel, Yahoo News, and San Diego Magazine’s “Best Spa Menu” among many others.
Project Details
Client: Coronado Island Marriott Resort & Spa
Date: January 2016 to Present
Services: Public Relations / Event Management / Event Marketing
Area of Expertise: Public Relations / Travel / Wellness / Lifestyle
Resources
About the Project
- Public relations campaign garnering over 100,00,000 media impressions
- Launch event for key stakeholders, clients and media
- Ongoing media campaign around the entire resort, including spa, food and beverage, weddings and events, and leisure travel
- 50+ media placements
- 103,458,270 impressions
- 100,000+ TV viewers
- 300+ event attendees
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We create joyful experiences that convert ideas to tangible environments, engage brands with clients, spark conversations, and drive results. Let us see how we can help bring your story to life.