Case Study

Sunset Celebration Weekend

The Challenge

To produce the annual three-day celebration which brings the pages of Sunset Magazine to life, in a new location at CornerStone in Sonoma.

The Solution

Fast Forward’s operations and logistics team served as senior strategists consulting on the production, overseeing and implementing all project management, permitting, design consultation and more.

Attendees

Days

Acres

Exhibiting Brands

Major Recognition

I have had the pleasure to work with the fantastic Fast Forward team for a couple of years now on large scale brand events. Not only are they extremely organized and detail-oriented, but they are a fun and inspiring group to work with. They are packed with ideas, solutions, and capabilities beyond what might be originally needed. Events are meant to be fun, and the Fast Forward team provides the perfect combination of confidence in ability and delight in the process to create a truly enjoyable end-product.

Heather Bowden
Senior Manager, Client Solutions
Time Inc.

Visit San Luis Obispo County

Project Details

Client: Sunset Magazine, Time Inc.
Date: May 2016
Services: Event operations and logistics / talent management / strategy / design / sponsorship activation / VIP logistics
Area of Expertise: Events / Epicurean / Lifestyle / Wine+Beverage

About the Project

  • Three-day celebration bringing the pages of Sunset Magazine to life.
  • Features multiple activations spanning 9-acres including garden stage, Sunset’s new Test Gardens, travel and adventure stage, Airstream Expo, culinary stage, and home stage with simultaneous demonstrations and talent.
  • 100 exhibiting brands and sponsors, food trucks, beer, wine and spirits.
  • 8,000 attendees.
  • Successful city integration on first-year event.
  • Top talent management such as Ayesha Curry, Ludo Lefebvre, Nyesha Arrington, Amanda Haas and more!

Looking for an events partner?

We create joyful experiences that convert ideas to tangible environments, engage brands with clients, spark conversations, and drive results. Let us see how we can help bring your story to life.

Looking for an events partner?

We create joyful experiences that convert ideas to tangible environments, engage brands with clients, spark conversations, and drive results. Let us see how we can help bring your story to life.